In 2007, social entrepreneur Pete Leonard blended passion and purpose in the founding of Second Chance Coffee Co. — passion for roasting and distributing truly exceptional coffee, with the purpose of helping transform the lives of post-prison people. To employ post-prison people in jobs that otherwise require two years of apprenticeship, Pete invented a new commercial-scale roasting machine. That work took 18 months, and the company started roasting and distributing coffee commercially in June of 2009 under the brand name I Have a Bean. The business model is simple: meticulously select beans from the top 1% of coffee in the world and then roast and deliver that coffee within hours of it being ordered.