apple employee on iphone

Faith At A $700 Billion Company



How does someone live out faith in a global, iconic company like Apple — especially when reporting to a brilliant but demanding leader like Steve Jobs?

Ron Johnson and John Brandon, both recruited to senior level positions by Jobs, share some surprising insights about implementing principles of faith and love at Apple.

apple storefront

Feedback on the film? Feel free to reach out below.

Guided Reflection

Reflecting on the Story

  • Have you ever been to an Apple Store? What was your experience like? Was it similar to or different from the ways that Ron envisioned serving customers?
  • Is it possible to express love toward customers – to “make love visual” as Ron says – in a for-profit organization? Or does the profit motive create an insurmountable conflict of interest?
  • Do you agree with John that sales is about “serving people”? If not, why not?

Connecting to your Work

  • When we think about some of the largest businesses in the world, we often view them as soulless or uncaring of an average person, and yet Ron and John were able to instill their Christian values into their work. In what meaningful ways can you bring your values to work?
  • How might your business development and sales process change to better make love visual and serve people?

Personal Application

  • Who is your neighbor at work? What are two things you can do tomorrow to love and serve your neighbor at work?

Heavenly Father, thank you for the work of Ron and John. Thank you for their thoughtfulness on how to love people in one of the largest business in the world. I pray that you can provide opportunities for me to love others through my work. Amen.