maggie tucker in front of lighted sign

Girl, I Love You

Story

For Maggie Tucker, children between the ages of 8 and 13 are not “tweens,” because “tween” implies an in-between space and an unknown.

Magpies Girl is a store specifically for this age range, dedicated to celebrating the special part of childhood that moves young people into adolescence. The franchise exists to connect with people who are in a space in life where society is attempting to push them into “fitting in” or even “conforming.” Magpies Girl uses connection and community to celebrate the age and the individual, letting the customer know that they already fit in not only in this store but in society.

maggie listening to little girl

Guided Reflection

Reflecting on the Story

  • What do you think about the way Maggie approaches her business that markets to young girls?
  • How does it compare with most companies that have a similar market demographic?

Connecting to your Work

  • How could the marketing practices at your organization best meet the needs of customers as people made in God’s image?
  • What should Christians do in industries where the products don’t contribute to human flourishing? For example, sugary soft drinks aren’t very healthy. Should Christians market those products?
  • Can the relational approach used by Maggie be used in fields that are further removed from the end user? How could this be done?

Personal Application

  • Who is impacted by your work? Think of them as your customers. How can you be more authentic in engaging with your customers?

Heavenly Father, thank you for the work of Maggie Tucker. Thank you for her call to love these girls right where they are rather than pushing them out of the “in between“. Help me to think about the relationships around me and the customers I serve. Help me to love my customers and meet their needs so they can be who you have called them to be. Amen.