Story
What if a coffee company could fight racial injustice and help customers connect deeply with their identity as persons made in the image of God?
What if a coffee company could fight racial injustice and help customers connect deeply with their identity as persons made in the image of God?
Cxffeeblack is an identity brand that is reclaiming coffee’s African origins. Using coffee, music, merchandise, and events, Cxffeeblack affirms black identity, advocates for racial justice, creates community, and develops a black value chain eco-system in the coffee industry in Memphis and beyond.
Reflecting on the Story
Connecting to Your Work
Personal Application