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The Balance Sheet

PICSA

Story

Why would a financial services company seek to serve low-income laborers?

In South Africa, farm and other low-income, less-educated laborers are often victimized by predatory lenders. Against that backdrop, PICSA, in response to God’s call for stewardship, servanthood, and justice, is improving their financial well-being instead. Using a fee-based membership model, PICSA contracts with employers to provide financial services to their workers as an employee benefit. The result is something that looks amazingly like personalized private-banking, but with low-net worth clients!