Season 3: Serving Customers

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Betenbough Homes

What if a home builder was dedicated to helping families realize the dream of home ownership?
Betenbough Homes is a production home builder that constructs affordable, good quality houses for families in west Texas. It employs a “cost+” business model that earns a fair margin while assuring trade partner sustainability. Its efficient operations enable it to pass substantial cost savings along to buyers. Its people over profits mentality and process management have produced annual growth of 30%+ and helped thousands of families buy a place to call home. All parties flourish!

UN Sustainable Development Goals

SDG 11: Sustainable Cities and Communities
SDG 1: No Poverty
SDG 10: Reduced Inequalities
SDG 12: Responsible Consumption and Production

This film is related to the following Sustainable Development Goals (SDGs)

SDG 11: Sustainable Cities and Communities
SDG 1: No Poverty
SDG 10: Reduced Inequalities
SDG 12: Responsible Consumption and Production

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Curated bonus materials featuring relevant topics.

Soldier’s Ration

Logical Faith

Season 1

Business on Purpose

Introduces the idea that the purpose of business, under God, is to serve.

Season 2

Serving Employees

Explores how faith shapes the way organizations engage with and manage employees.

Season 3

Serving Customers

Examines how faith informs the ways companies develop and maintain authentic relationships with customers.

Season 4

Serving the World

Considers how faith shapes the ways businesses serve communities and care for creation.

Season 5

Faithful Investing

Explores how faith informs investing and risk-taking. More broadly it looks at stewardship and the role of investors and fund managers in catalyzing transformation and contributing to shalom.

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