Thinking Out Loud with Maggie Tucker

Transcript:

When we sat down and decided to open the second location, we all met as a team and we all brought in pictures of who we were, when we were this age girl. And we laid them all out on the floor and we all sat around, and we all had a real good laugh at first. And then we got real serious, and we were like what did these girls need? What would have made these girls lives a little bit better, a little bit happier and what can we do for this next generation of girl that is all of this. And I think when we all got really clear on wow, we are so different. Every single one of us needed something different, we were something different, we are all unique, we were all special. I think that when these girls are walking into the store, I think every single one of us, like these pictures are on the wall in our stock room. It’s helped us all really stay super clear and focused on who we were, what we needed and how we’re gonna do that for this next generation of girl. When we opened the baby store, I always told everybody on our team, I’m like, you guys we’re never gonna sell anything. It’s not the goal, like our goal is to not sell a single customer anything. Our goal is to educate and empower. It’s cool to just really tell people about what you’re selling, why you chose to sell it. I guess why you’re carrying it, why you chose to carry it. And giving them that power to make the choice for themself, and it takes the whole experience from being like, oh you totally need this shirt, it’s super cute to being like, wait, I totally want that shirt because there’s a giant camel on it and it’s made in the U.S. and that’s awesome. You should never under estimate a child, they’re six to 14, they’re smart. Teach them something, they wanna know, they wanna learn.