Would I want to work at the company at which I run? That causes me to look at myself, and to look at our policies. Look at our communications through the lens of an employee.

Our employees work very, very very hard every single day. Without them, without our human capital, those human assets, we don’t have a company. I don’t have machinery. I don’t have land. I have individuals who have chosen us over some other organization to work for.

So, what are their needs? Why did they join? It’s often times more than just the money. Is it flexibility? It is policies? So for a young mother, can we provide some type of telecommute? Can we provide flexible hours, so she can live her life around? The office environment itself. Can we have larger than normal cubicles, so people can breathe at work. Can we have a lunch room, so people can get up from their desk. How can we serve our people, knowing that that comes back to us and to our clients.

And so to me, it’s a very, very natural outcome. People are not machines. We don’t try to fit them into our office like cattle and get the most out of them.

We work our best when we have life and breath and space, and so we can provide that to them. If we can recognize individuals for what they do on a small and a large level, that’s best for the organization. We are in a capitalistic, for profit environment, and so at the end of the day, that’s how we’re going to be measured. And we have to be profitable. That’s how we grow. But, I think we have failed to recognize that by giving, by serving, that actually comes back to us multiple times.